ofunne Obiamiwe | (de)constructing » research http://www.ofunne.com activist, artist, friend, hermit, idealist, seeker, teacher Wed, 01 Sep 2010 02:31:46 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Facebook – It’s not just your granddaughter’s social network. http://www.ofunne.com/02/2010/facebook-its-not-just-your-granddaughters-social-network/ http://www.ofunne.com/02/2010/facebook-its-not-just-your-granddaughters-social-network/#comments Thu, 04 Feb 2010 07:31:52 +0000 admin http://www.ofunne.com/?p=228 A February 2009 study by Inside Facebook, a service dedicated to providing Facebook related research found that women over 55 were the fastest growing demographic on the social network.

Key Highlights:

* Facebook reporting nearly 45.3 million active US users in the last 30 days
* Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days.
* Facebook growing faster with women than men in almost every age group. Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.
* 45% of Facebook’s US audience is now 26 years old or older.

Status of Women

More:

Overall, women now outnumber men in every age group on Facebook. In total, women now make up about 56.2% of Facebook’s US audience, up from 54.3% late last year. Women most outnumber men in the 18-25 and 26-34 age groups, where there are 1.4 females for every 1 male on Facebook.

The obvious question is, why? More from InsideFacebook.com

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